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The Nike Air 180 got some extensive hype when it was reissued five years ago and the iD options remain overlooked all these years later. So what if it came back a little "geniefied" compared to the original? We remained fans. Whereas by that point the AM90 and BW had been given a plethora of treatments, the 180 runner's lifespan (in fact, the whole 180 system was never fully exploited in its day) was relatively short with a frugal amount of makeups. When it returned, they got a little wilder. The Metropop options meant beautiful brown and baby blue variations, and it's funny how the OG colours create hype now, whereas we were stocking up on the retros for peanuts. In the iD spot near Mayfair we created some formidable 180s that weren't dissimilar to pieces like this.
While we're at a loss as to where the time went, half a decade has passed in a blur and the 180 has had a tasteful presence in the last couple of seasons. It's a shame that new 180 models to tie with the reintroduction were nipped in the bud at sample stage, but the Opium variations were—in retrospect—pretty serious. The lack of release for the Paris deadstock overlords' Spiridon was a tragedy too. A lot of the best mid '00s releases never made it out. This makeup goes for a more muted look and plays it safe with an air of Viotech—the colour that made IIIs, Blazers, Dunks and Air Maxs so memorable—to the detailing. It's an alright colourway, but they do the job for the colder months. These are up for pre-order now, and seeing as we've joined the 21st century with regards to video embedding, it's a good time to take a trip down memory lane for some of the very best W+K Nike commercials.
