2011年11月7日星期一

Air Jordan 2011 in-store


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We're going to have to visit a hype shoe embassy of some kind to get our late passes stamped for this one. We should've covered the Jordan 2011 a couple of months ago, but the delivery got spectacularly delayed. So here they are. We weren't fans of the Jordan 2010. I fact, we haven't enthused about a Jordan instalment since part XXIII and that was years ago, but the 2011's reawakened a passion for this series round these parts. We're aware that it certainly isn't the shock of the new that the earlier models offered — there's more than a small amount of XI to the design and it looks like a better-handled spinoff under the Jordan Brand line than a contender for iconic status, but that doesn't stop it being an excellent representation of how sneakers can look when the right team's on board. Despite those comparisons, it looks like a shoe should look in 2011 — this is a defiantly sneaker sneaker rather than something self-consciously trying to conceal its sporting origins. That in itself is pretty damned refreshing.
Plus, we really love a tactile gimmick — didn't Hi-Tec have a removable capsule in a squash shoe years ago? Jordan really honed that kind of fanciness in the XXI and XXII, with the Independent Podular Suspension, but having interchangeable midsoles is something even more cool. We didn't find the act of replacement especially easy, but offering the softer EXPLOSIVE sole with full-length air and the harder QUICK sole with heel and forefoot Zoom is a smart touch. They even come in their own drawstring bags. We Euro heads don't react so well to graffiti-inspired attempts to be down etched into uppers. The best attempts to implement patterning — think elephant on the III, cement speckle on the IV or African art on the VII felt effortless, and the etchings in the leather this time link to some spaceage warrior talk, but it's not too overt and crucually, it gives the shoe that extra sense of flex and movement.
Wait a minute, did we just use the word leather? Yep. It smells right and it wears right — it's a good quality leather too. Will wonders ever cease? We'd become used to featherweight, stitch free synthetics, but that can't elicit an emotional reaction, and the Jordan line is all about provoking more than a shrug — even when it's really causing some vitriol to spill (as was the case with the XX and 2010). The 2011 is the right height for shorts wear and that outsole nod to Jordans of old and braille-style branding (as implemented on recent Kobes too) keeps it progressive with the right reference points to make it very relevant. Tinker setting it off on the sketchpad and Tom Luedecke on design duties makes for a killer combination, as Mr. Luedecke's knack for fluid footwear, twinned with Mr. Hatfield's expertise creates a near classic.