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Once upon a time, the Nike Air Max 1 was the shoe of our dreams. The Air Max Light was the stuff of
boyhood aspirations too. The notion of working with them when we were "grown up" was almost
unthinkable. Well here we are working with the damned things, and we have to concede that we've been
suffering from Air Max fatigue lately. Bar the occasional, truly inspired makeup, there's a good reason
that most flock for those frequent reissues of the original makeups. Too many recent versions have felt
like they were made of Fuzzy-Felt rather than synthetic suede, like some of the iD variations we've
gathered over the years.
It's a shame, because it's a model that never dates and just keeps amassing a fanbase. In fact, while
we Euro folk were covering the shoe, it always seemed that team U.S.A. were busy fiending over Forces
and Dunks...then we saw the mania over the Parra Air Max 1s on Nike Talk and realised that we'd been a
pretty narrow-minded in our assumption that this was a localised phenomenon. The Max is global. But the
majority of 2010 colourways have been dull—failing to capitalise on that fever for this silhouette.
If the opening salvo is anything to judge from, 2011 is shaping up to be a little better. The ACG
versions didn't make an awful lot of sense, but they look great. This duo of makeups deliver too - blue
and sail is a good combo, but red and teal is the killer here. Minty freshness with that accent colour
application works for us. The shape has changed over the years, the materials have been altered and
we've been victims of overkill, but when it's executed correctly, we're still suckers for Air Max 1s.
These drop in 2011...
